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Research papers

Public opinion migrants, brand migrants

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
June 15, 1999
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Citation

Calvo and Mizrahi (1999a, June 15). Public opinion migrants, brand migrants. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants


Research papers

Public opinion migrants, brand migrants (Spanish)

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Alain Mizrahi, Juan Jose Calvo
June 15, 1999
×

Citation

Mizrahi and Calvo (1999a, June 15). Public opinion migrants, brand migrants (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants-spanish-